DM Motors — Norwegian market clarification via SMV Eksport (Erhvervshus Midtjylland) | Intermediary AS

🇩🇰 âžœ 🇳🇴 We have won a tender through Erhvervshus Midtjylland — SMV Eksport / the Danish SME Export Programme (Virksomhedsprogrammet) — for a market exploration assignment for DM Motors in the Norwegian market. The award was confirmed in December 2025, and Intermediary AS has been selected as specialist provider for market clarification and go-to-market assessment for Norway.

The customer

DM Motors is a Danish company in the motor / automotive segment with ambitions to grow exports to Norway. Together with Erhvervshus Midtjylland (Business Hub Central Denmark), DM Motors has chosen a structured export track — where the first milestone is a thorough market clarification of the Norwegian market before any decision is taken on further investment.

A tender through Erhvervshus Midtjylland

The assignment has been awarded through Erhvervshus Midtjylland as part of SMV Eksport / Virksomhedsprogrammet — a publicly funded export programme that helps small and medium-sized Danish companies professionalise their export work. Erhvervshus Midtjylland ran a formal selection process among eligible specialist providers, and Intermediary AS was selected because of our specialised expertise in the Norwegian market and operational export establishment for Danish companies.

We very much appreciate the trust from both DM Motors and Erhvervshus Midtjylland, and it is a great example of how the Danish export support system and specialised private partners can play each other strong for the benefit of the customer.

What Intermediary AS delivers in the project

• Market clarification Norway — mapping of market size, segments, price structure, distribution and buying patterns.
• Competitor analysis — who are the Norwegian players, how strong are they, and where are the real openings for a Danish brand?
• Distribution and channel assessment — dealer networks, B2B sales, e-commerce, importer and agent models.
• Regulatory framework — relevant Norwegian requirements (type approval, registration, VAT, consumer protection, etc.).
• Go-to-market recommendation — a concrete, decision-ready recommendation: should DM Motors establish a Norwegian entity, go via importer/agent, or start directly D2C/B2B?
• Operational roadmap — if establishment is chosen, Intermediary AS can carry out company incorporation, D-number, banking, VAT registration and operational launch in Norway.

Why this matters

SMV Eksport / Virksomhedsprogrammet is an important instrument for lifting Danish exports, and it is a recognition for us to be selected as specialist provider on a Norwegian market clarification assignment under this programme. The case adds to a long line of Danish–Norwegian customer journeys where Intermediary AS removes the friction between the Danish head office and the Norwegian market — this time all the way from the strategic clarification before establishment.

Thank you

Thank you to DM Motors for the trust and to Erhvervshus Midtjylland for the collaboration. We look forward to delivering a thorough decision base and — if the customer chooses — to following DM Motors all the way into the Norwegian market.

Kind regards,
Morten, Torben and the entire Intermediary team