HEY PAL to Norway — registered 15 January 2026 | Intermediary AS

🇩🇪 âžœ 🇳🇴 We have helped HEY PAL enter the Norwegian market. On 15 January 2026 the Norwegian entity was formally registered with the Brønnøysund Register Centre — yet another German brand taking the step into Norway with Intermediary AS as their operational partner.

The customer

HEY PAL (heypal.de) is a German retail and trade marketing agency from Cologne, specialised in brand activation, brand ambassadors, visual merchandising, events and POS activation for sports and outdoor brands. Since 2013 HEY PAL has built a strong network of brand coaches across the D-A-CH region — and is now taking the step further into the Norwegian market through a locally registered company.

Date of registration in Norway: 15 January 2026

The Norwegian entity was formally registered with the Brønnøysund Register Centre on 15 January 2026 with its own organisation number.

What Intermediary AS delivered

• Company incorporation in Norway.
• D-number and identification for German owners/board members.
• Banking and payment setup tailored to a foreign owner.
• VAT and tax registration with the Norwegian Tax Administration.
• Operational guidance for Norwegian operations.

Why the German–Norwegian corridor matters

The HEY PAL case confirms a pattern we keep seeing: German agencies and brand operators with a strong D-A-CH position find the Norwegian market attractive — but the threshold of navigating D-numbers, share capital, banking and VAT registration is real. Our job is to remove the friction so the customer only notices the outcome: a fully operational Norwegian entity with its own organisation number.

Thank you

Thank you to HEY PAL for the trust. We look forward to following the journey further — and to helping many more German and European companies enter the Norwegian market.

Kind regards,
Morten, Torben and the entire Intermediary team